Our partners Switchshop have increased their involvement in the Club this season by becoming sleeve sponsors for our away and third shirts this coming season.

The partnership between the Town and Hitchin-based Switchshop started in the 2019/20 season and grew further during 2022/23 when the IT networking and security specialists came on board as an official partner.

Ties were strengthened even more ahead of our first season in the Premier League with Switchshop supporting and delivering many of the upgrades to the IT infrastructure at Kenilworth Road required for increased broadcasting demands.

Hatters commercial director Chris Bell said: “It’s been great to get to know the team at Switchshop over the past few years. The relationship has developed over a number of seasons and grew into an official partnership in early 2023.

“Following promotion to the Premier League, we worked closely with Switchshop during a very busy summer getting the Kenny ready, where they provided the peace of mind that our requirements were met and became trusted partners.”

Switchshop director James Curry added: “We’re delighted to announce our new season sponsorship with Luton Town.

“Our commitment to ‘doing the right thing, at the right time’ aligns perfectly with the club’s values. We’ve been impressed by the club’s growth, their unwavering support for the community and partners, and how they've stayed true to their principles.

“As the club embarks on a new season, we are thrilled to be part of this journey. We’re confident that by next May, both the club and our company will have reached new heights, yet again. Here’s to an outstanding season ahead!”

To find out more about Switchshop, please visit their website.