This relationship has been nothing short of a success story - from its humble beginnings in 2015, to the energy supplier becoming main Club Partner in February 2022.

Utilita is rapidly becoming the country's leading provider of smart, pay-as-you-go energy and both the club and company are delighted they will continue to work together for a further three seasons.

The Utilita brand will feature on the front of the first team and retail home shirts, as well as the back of the away and third shirts.

Chris Bell, Commercial Director at Luton Town Football Club, said:

“I’m delighted to extend this partnership. We have worked closely with the Utilita team over the past few seasons to support their fantastic efforts in the community.

We will continue to develop this relationship moving forward in a very exciting period for Luton Town Football Club.

“We will jointly promote Utilita’s education and energy cost savings messages while providing memorable experiences for our community and supporters.”

The deal extension, which demonstrates Utilita’s long-term commitment to Luton, promises to benefit the club's fans and the company's customers and staff, as well as the wider community.

Utilita's Chief Marketing Officer, Jem Maidment, said:

"We are thrilled to extend our partnership with Luton and look forward to building on what we have already achieved together.

“Last season was incredible for the club and attracted the eyes of the footballing world. Although the season ended in play-off heartbreak, it was nothing short of an exceptional campaign.

“We will support the club to build on this next term and are rooting for promotion to the Premier League.

“We are proud to back clubs across the UK who share the same aspirations and values as ourselves, and Luton fit that profile perfectly.”