The online trade exchange platform’s logo will appear on the back of the Hatters’ third shirt for the next three seasons.

Luton Town Head of Commercial Chris Bell is delighted to welcome Bartercard to the family of Partners at the Club.

He said: “As we continue to grow as a football club it’s important to work with partners that will support the development of Luton Town at Kenilworth Road and in the future as we move towards Power Court.

“I’m looking forward to seeing the logo on the back of the shirt and using the Bartercard network to support projects at the Club.

“Bartercard are a forward-thinking business with a proven track record and global network. It’s exciting to work together developing this partnership moving forward.”

Bartercard Managing Director Chris Kirby added: “Working with Luton Town FC is a huge honour for us. The forward vision of the club was prominent when initial discussions were taking place.

“The grit and fight on the field last season was something special and we are looking forward to getting involved in the action as soon as we all can.

“We have invested our own closed-loop digital currency into the club which allows the Hatters to purchase products and services from Bartercard Merchants, without using cash. This helps free up the club's cash flow for other projects.

“We are keen to speak with businesses in the local area who could do with some extra business to fill up their downtime, or who may be interested in running a Bartercard Franchise.”

For more information visit www.bartercard.co.uk